Example combinationGrowth and marketsCommunity and public outcomes

Campaign to qualified opportunity

“We want a campaign that produces conversations our sales team can act on.”

Campaign creative and activation joined to fast, consistent qualification and follow-up.

Your organisation

People and capability

Strategy and AI economics

AI and technology

Community and public outcomesCSR, government programme and community leaders

Growth and marketsMarketing, sales, channel and customer education

Customer and citizen service

Potential.comLearning and engagement platforms

SupportsPotential.orgSponsorship context

SupportsPotential CoursesSeller capability

Or leadsNGB.aiQualified follow-up

TokenandoAI economics and cost intelligence

MeditariAI advisory and executive search

Suggested leadLITMarketing and experiences

Outside the building: investment and new capabilities

SatoshiFund.aiAI venture investment

Who does what

LIT
Suggested lead
Leads when the brief begins with campaign strategy, creative and acquisition.
Visit LIT (opens litdxb.com in a new tab)
NGB.ai
Alternative lead
Leads instead when the campaign already works but engagement, qualification or follow-up is the bottleneck.
Visit NGB.ai (opens ngb.ai in a new tab)
Potential Courses
Seller capability
Builds the sales team's capability to convert.
Visit Potential Courses (opens potentialcourses.com in a new tab)
Potential.org Foundation
Sponsorship context
May offer a relevant sponsorship context, subject to programme fit and participant permissions.
Visit Potential.org Foundation (opens potential.org in a new tab)

The handover: LIT owns the creative and activation; NGB.ai owns qualification and follow-up. Each piece of work is scoped and counted once.

Shown separately, with its original attribution. Each example names the company that delivered it.

Product walkthrough

Product walkthrough from NGB.ai, using a fictional business

The agent console in use: teaching an agent a business's services and FAQ, then answering a real customer-style question.